Tid Bits

Problem:

Young children are developing unhealthy eating habits which stick with them later in life, leading to an increase in poor diet-related illnesses such as diabetes, oral cavities and heart attacks.

Insight:

After school is where children have the biggest range of food to choose from, and will develop their diets later from the choices of food they decide to have here.

Solution:

Direct children to the more healthy food by creating a new cryptocurrency for children, which can be spent on under 18 cards, which parents put money on for their children after school. The money can only be spent on healthy organic foods in large supermarkets and shops, meaning children/ young teens become more aware of tastier, healthier food leading them on a better track for life.

BY:

William Hitchen
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Ted Macdonnell
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