The Pleasure Gap

Problem:

30% of women can’t identify the clitoris. Can you? It’s probably no surprise that men are more than twice as likely to orgasm as women during sex. Combined with the fact that women are still treated as an object of the male gaze and are chastised for being sexually liberated, what chance do we have of achieving intimate justice?

Insight:

The Pleasure Gap by Penguin champions female sexual satisfaction through the escapism of erotic books and all the sexy content that comes with it. Think vibrators, happy endings and all the delectable details in-between.

Solution:

Using Penguin's inspirational network of authors, the Pleasure Gap will collaborate with activists and sex experts alike to guide and educate women in their own sexual journeys. Education and conversation is the key to closing the Pleasure Gap once and for all.

BY:

Hannah Freeman
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Amy-Beth Watson
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