Problem:

People are scared of electric vehicles for some of the dumbest reasons and they won't look past them.

Insight:

We want to show people how ludicrous and irrational their fears are using situations throughout history that people would ACTUALLY be scared off.

Solution:

Use traditional media to show people how ludicrous and irrational their fears are.

Then on MG's socials (Instagram & TikTok) we go with a more modern touch. On Instagram we will answer peoples questions about electric vehicles in a fun way, and then on TikTok we will be challenging people to face their fears.

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