People are scared of electric vehicles for some of the dumbest reasons and they won't look past them.
We want to show people how ludicrous and irrational their fears are using situations throughout history that people would ACTUALLY be scared off.
Use traditional media to show people how ludicrous and irrational their fears are.
Then on MG's socials (Instagram & TikTok) we go with a more modern touch. On Instagram we will answer peoples questions about electric vehicles in a fun way, and then on TikTok we will be challenging people to face their fears.