Subtle Exposure Theraphy

Problem:

Only 24% of people in the UK say that they enjoy watching subtitled content. People find subtitles unfamiliar or hard to follow.

Insight:

People are lazy. Watching Netflix is a comfort time that everyone loves and enjoys. It's that time when you can immerse yourself in a movie and forget about all of your problems and world issues. Therefore it is more likely you will do that in the easiest way possible. That's why people choose translated movies over subtitled content.

Solution:

We call it Subphobia. Phobia of subtitles. By showing it as a real world problem, we have a solution for it - Subtitle Exposure Therapy.

BY:

Viktorija Jodinskaite
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