No Cows In Our Meadows

Brief:

FlaxMylk Meadow is a plant based healthy, organic drink available in three flavours; chocolate, strawberry and vanilla and is packaged in 250ml single serving glass bottles, available individually or as a six pack, gift packs are also available.

Insight:

The key ingredient, the noble flaxseed is not used by any of the major plant milk competitors at present and offers huge health benefits, providing a unique selling point. This product & brand is all about simplicity, honesty, countryside, tradition, quality and health. This is not mass produced, but an artisan high end product, appealing to the above values of the target market.

Solution:

No cows in our meadows!

BY:

James Crook
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