Gift From The Gaff

Problem:

GiffGaff is taking great strides in the effort to tackle electrical waste, and phones, especially with their new circular phone economy initiative. How can GiffGaff bring awareness to this initiative and get people to donate their phones as well as show the good that is done through this without lecturing the audience?

Insight:

Parents spend on average £1,181 on their child's phones until the age of 18, which is quite a cost, especially with the rate of inflation at present

Solution:

Giveaway the second-hand phones collected completely free, with discounted contracts for under 18s included. Showing this through billboards as well as online advertising on eBay. This will bring awareness to the initiative as well as help families who need support with the rising costs of living.While also doing good in recycling phones.

BY:

William Hitchen
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