Freeze Me Before You Throw Me

Problem:

Bread is the most thrown away food item. 900,000 thousand tones of bread is wasted every year. Thats 24 million slices every day.

Insight:

Our idea use Warburtons to help solve this problem by promoting freezing bread before it's too late.

Solution:

"Freeze me before you throw me!"

BY:

Ralph Ryder
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Rosie Clarke
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