Chief Randall

Problem:

The energy gel market is full over overly descriptive, tasteless brands such as OTE & GU.

Insight:

Time to breathe artistic life into a science dominated market.

Solution:

Chief Randal is here to give energy gels a recognisable face and take over with audacious marketing. Strong like the Beast, Sharp like the Chief.

BY:

Ted Macdonnell
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